Digital Marketer (1 Post)

Premier Hospital, a leading private healthcare facility in Nyali, Mombasa, is committed to delivering high-quality emergency, outpatient, and inpatient services. Our care philosophy is centered on a patient-focused approach that promotes holistic well-being. Guided by the values of Compassion, Care, and Competence, we strive to provide exceptional healthcare in a serene and supportive environment.We are pleased to invite applications for the following position: Digital Marketer
a) JOB PURPOSE

• To ensure continuous favorable business growth and strong brand positioning for the hospital through innovative, strategic, cost-effective, and high-impact digital marketing initiatives. The role supports customer acquisition, retention, and brand consistency across all digital, visual, and internal communication platforms.

b) MAIN DUTIES AND RESPONSIBILITIES

1. Digital Marketing & Online Growth

• Ensure continuous growth of the hospital’s digital brand through increased followers, engagement, and outreach in line with the Hospital Marketing Plan.
• Address all online inquiries and manage business leads generated through digital platforms to drive hospital business growth.
• Advise, formulate, and implement innovative digital advertising and marketing campaigns.
• Execute eCommerce and social media strategies to meet revenue and growth targets.
• Manage the hospital’s online presence using platforms such as Facebook, Twitter, Instagram, LinkedIn, and other relevant channels.
• Convert online visits into measurable business outcomes and revenue.
• Monitor website traffic, customer reviews, and online engagement to evaluate performance.
• Analyze website and sales-related data to guide decision-making and predict future trends.
• Implement and monitor strategies using data analysis, SOI, and performance metrics.
• Drive continuous improvements in user experience and customer journey across all digital touchpoints.

Website & Content Management

• Ensure the hospital website is easily discoverable by the target audience (SEO and discoverability).
• Optimize website structure, functionality, and content to drive relevant traffic.
• Manage website content and implement content strategies to achieve online objectives.
• Ensure payment options, booking tools, and promotional tabs are correctly configured and functional.
• Manage website data, analytics, and reporting.

Creative Design, Branding & Visual Media

• Lead and execute photography and videography for hospital marketing, campaigns, events, corporate communications, and internal use.
• Plan, shoot, edit, and manage high-quality visual content for digital platforms, campaigns, and promotional materials.
• Design and oversee production of billboards, banners, posters, flyers, signage, and outdoor advertising materials.
• Ensure timely completion of all creative artworks and designs for campaigns, promotions, and hospital initiatives.
• Develop, implement, and strictly enforce the Hospital Brand Manual, ensuring consistency in: Logos, Colors, Typography, Tone of voice, Visual identity across all platforms and materials
• Handle internal designs including presentations, internal posters, staff communications, notices, reports, and corporate branding materials.
• Collaborate with vendors, printers, and production teams to ensure high-quality output of all branded materials.

Strategic Marketing & Market Intelligence

• Play a key role in strengthening and implementing the hospital’s overall marketing strategy.
• Monitor market trends and competitor activity and communicate insights to management.
• Implement advanced marketing strategies including:
• Video marketing
• Influencer marketing
• Programmatic advertising
• Affiliate marketing
• Pay-per-click (PPC) advertising

Customer Experience & Relationship Management

• Ensure existing corporate and non-corporate accounts remain active and deliver favorable volumes through continuous engagement, follow-ups, updates, courtesy visits, and health talks.
• Address customer complaints, identify root causes, escalate appropriately, and follow up to resolution.
• Ensure smooth and efficient outpatient (OPD) process flow and proactively address queues.
• Coordinate with OPD HODs to ensure customer-friendly service delivery.
• Manage and analyze customer feedback to support service improvement initiatives.
• Provide excellent customer service and relationship management at all times.

c) MINIMUM REQUIREMENTS / QUALIFICATIONS

• Bachelor’s Degree in BBIT, Marketing & Communication, Digital Marketing, Graphic Design, Multimedia, or any other related Business field.
• At least 2 years’ proven experience in Digital Marketing, preferably within a corporate or healthcare environment.
• Demonstrated hands-on experience in content creation, including photography and videography for marketing and corporate communications.
• Working knowledge of graphic design tools (e.g. Adobe Creative Suite, Canva, CorelDRAW or equivalent).
• Experience in designing and managing outdoor advertising materials such as billboards, banners, posters, and signage.
• Understanding of brand management, including development and enforcement of a Brand Manual across digital, print, and internal materials.
• Experience managing and optimizing websites, social media platforms, and digital advertising campaigns.
• Strong data analytics skills with proficiency in Excel, Google Analytics, or similar tools is an added advantage.

HOW TO APPLY

• If your background, experience and competence match the above specifications, please send us your application (cover letter ,CV/Resume and Portfolio) quoting the job title on the email subject (Digital Marketer), your current and expected remuneration, testimonials and full contact details of 3 referees, to careers@premierhospital.org. The application should be received not later than 5.00pm on 30th January 2026. We shall ONLY accept ONLINE applications. Interviews will be conducted on a rolling basis. Due to the high number of applications, only shortlisted candidates will be contacted